The mobile app industry is evolving rapidly, without any signs of slowing down in the foreseeable future. According to the State of Mobile 2020 Report
by App Annie, 2019 shattered mobile records with app downloads topping 204 billion, consumer spend hitting $120 billion, and the average user spending 3.7 hours per day on mobile phones. Technology advancements and dynamic consumer behaviour and a wide variety of other factors contribute to the exploding growth of the mobile app market. Marketers, mobile app developers, and anyone who wants to thrive and grow in their business should gain competitive intelligence. In addition to embracing a mobile-first strategy, enterprises also need to stay ahead of the game by identifying the upward trends, and adapting accordingly. Being aware of the latest trends on mobile application development
is crucial for any business to meet the demands of changing times and stay at the forefront of their industry. Are you keeping your finger on the pulse of the mobile app market? Let us explore the top mobile app development trends that will dominate 2020 and beyond.
, the distributed ledger technology that underpins bitcoin is the wave of financial future. Transforming industries with an advanced and optimized architecture, this ingenious technology eliminates middlemen in numerous vital services thereby reducing costs and boosting efficiency. Decentralization, cryptography and consensus are the three defining characteristics of blockchain technology that contribute to its immutability. Moreover, it allows the decentralized distribution of digital information in the most secure and safest manner. As mobile transactions have been growing rapidly, it would benefit the businesses to implement blockchain in their applications for an advanced level of safety. With a decentralized mobile app infrastructure (Dapp), it would be difficult to tamper the digital records and corrupt the network. If correctly applied to the app store economy, blockchain technology can address major inefficiencies associated with app advertising, in-app billing and app approval. Integrating blockchain technology with your mobile app development process helps in ensuring data protection, greater data transparency, secure payment processing, higher traceability, increased efficiency and reduced costs.
2. Artificial Intelligence and Machine Learning (AI and ML)
As scientists and researchers strive harder to make Artificial Intelligence mainstream
, this ingenious technology is already making its way to our day to day lives and continues ushering across several industry verticals. The Stamford firm’s 2019 CIO Survey of more than 3,000 executives in 89 countries found that AI implementation grew a whopping 270 percent in the past four years, and 37 percent in the past year alone. Many tech giants such as Apple, Google, Facebook and Microsoft have been making huge bets on the long-term growth potential of Artificial Intelligence. As the industry advances rapidly with more advanced technology solutions in artificial intelligence, machine learning and natural language processing, enterprises are in search for bigger and better uses of AI features for in mobile app development. Voice application or voice-based digital assistants
have become a crucial component of smartphones. Artificial intelligence and machine learning can be leveraged to make apps smarter thus improving the overall performance and user experience at every level. Integrating AI into mobile applications saves a lot of time and effort, improves data security and drives app personalization to a great extent. Besides chatbots and voice assistants, other examples of AI features that can be leveraged for a mobile app include image recognition, face detection, user predictions, voice translation, text and image classification and more. As the industry advances rapidly with more advanced technology solutions in artificial intelligence, machine learning and natural language processing, developers and businesses should think about building intelligent interactions within mobile apps.
3. Augmented Reality and Virtual Reality (AR and VR)
Everyone is familiar with Pokemon GO, right? Not only did it become an online rage, but also achieved an astonishing feat of 10 million plus downloads in under a week. How did this game manage to take the internet by storm? Well, the game blended augmented reality(AR) with real-world scenarios. And this concept has inspired the developers and businesses to leverage augmented reality and virtual reality (VR) technologies for mobile apps. There are a plethora of AR and VR apps available in the App Store and Google Play Store. Google Translate, Magicplan, Snapchat, Littlstar, Google Earth VR, YouTube VR and Fulldive VR are some of the best AR and VR apps. Nowadays, businesses across the verticals are planning to offer real-world experience to their users through AR and VR apps. According to Mobile AR: Usage and Consumer Attitudes research
, 78% of users are either happy or extremely happy with their AR experience in mobile apps. The researchers have estimated that the number of active AR users will hit 125.9 million by 2022. Both AR and VR technologies are undergoing rapid advancement and slowly becoming mainstream. Businesses need to include augment and virtual realities in their applications to boost and enhance user experience.
4. Internet of Things apps and Wearables
Internet of Things (IoT) has become a necessity to shape a sustainable and reliable digital future. According to Statista, the global market for IoT end-user solutions
is expected to grow around 1.6 trillion by 2025. As more and more devices go online and connect our world in ways we never imagined, it is evident that IoT technology is going to be the next big battleground for many tech giants. Adding a level of digital intelligence to physical entities and enabling them to communicate in real-time, this smart tech has merged the digital and physical worlds impeccably. From farms to factories and smart cities to homes, IoT technology is all over the place with a continually expanding set of connected systems and devices. And it is considered to be one of the game changing technologies in the world of mobile application development. As IoT gadgets and systems continue to surge in popularity, the demand for IoT-enabled apps will increase concurrently. Consumers find it easy and convenient to control multiple smart devices right from their mobile applications. IoT applications will enable the user to monitor device or sensor readings in real time, analyze data, build reports and manage devices. And that is why enterprises need to make a transition to IoT app development in the near future. Wearables are another trend to watch out for. Wearable app sector is growing exponentially and savvy enterprises are taking note of this hot emerging market trend. Large numbers of people use wearables in the form of smartwatches, display devices, fitbits, body sensors and so on. Syncing these devices with mobile apps helps in delivering an excellent digital experience to users.
5. Cloud ComputingCloud computing
technology emerged as a new paradigm in the technological landscape by offering remarkable benefits to businesses that extended beyond convenient data storage, networking and web applications. Enterprises regardless of their size or niche are devoting more of their budgets to cloud adoption and moving their data and operations onto either public cloud, private cloud or hybrid cloud. Gartner survey predicts cloud computing as a $300 billion business and is estimated to account for nearly a quarter of all IT budgets by 2021. Cloud computing can provide a wide range of possibilities and perks for mobile app development, which will be exploited in 2020 and beyond. Integrating cloud solutions to mobile applications would make the development process quicker and simpler. Moreover it can improve the app performance, reduce development costs, store data securely and carry out complex tasks efficiently. Apps driven with cloud technology will turn as a prominent trend in the upcoming years.
Mobile app development is a dynamic space and businesses need to stay abreast of the technology trends to adapt accordingly. If you find it difficult to identify the exact business benefits of the emerging mobile app trends, then just reach out to our expert.