Mar 30 2016

Explore Your B2B Market – A LinkedIn Strategy

In December 2002, Reid Hoffman, founded LinkedIn, a complete professional-oriented social media network across the world. Currently 225 million members across 200 countries are using LinkedIn effectively..
My experience with LinkedIn motivates me to write a blog for all marketers as I find so many people are still struggling to connect and do business. Most of them are investing huge amounts of time and money in marketing without getting any ROI.
LinkedIn is a powerful tool to develop business and professional relationships. It's a complete professional network for any type of business and for job opportunities. Through LinkedIn, we're able to correctly identify our core audience by searching using company name, title, function, and groups. We can easily communicate our ideas, perceptions, news, comments, jobs, and everything via LinkedIn to our specific community or audience.
LinkedIn plays a vital role in technical marketing nowadays. Sharing business-centric news, blogs and articles helps turn more attention to your business. Following are some tips to improve your marketing or business through LinkedIn.
Whatever may be your business, most importantly, you should identify and focus on your target market and audience first.

Here are 8 wonderful tips for marketers.
1: Profile Update:

The profile tells everything about you. If you are a marketer or business development specialist, or a CEO, CTO, VP or anybody who is looking for a wonderful platform to develop your business in an effective manner, your profile is the right place where you can present yourself.
Here you should showcase your skill sets, experiences, interests, achievements, awards, education and whatever else that may be needed to impress your audience, or to develop or accelerate your business.
Through your profile, you should prove that you could be very valuable to your connections.
Your profile photo will add value to your profile as it confirms that you are a genuine person and not a fake identity. Add your company details, company page, presentation, videos and anything else that is related to your career and other initiatives. Maintaining your company profile and updating your pages and blogs will attract attention and gain you more followers.

2: Advance Search

After creating a good profile, you should determine your target audience. You can reach your core audience by searching using place name, title, profession, skills, industry, company size etc.
Advance Search is a more effective way of finding the right audience. You should be very clear on the keywords you use for searching. Advanced Search offers a wide range of options to get the right results. You can filter your results by company name, company size, location, title, relationship, years of experience etc. Once you get your expected result, you can save your search.

3: Connection Request

After you obtain your leads, you should draft a customized message for your connection request. If your account is new, it would be better to start by sending just a few connection requests to begin with. You can start to add your colleagues as your first connections initially. It will be good if you draft your own connection message, as it will help you connect easily.

4: Pitch Message

Once the invitee accepts your request, you can start sending the pitch messages.
The message should be very clear and short. A clear message will earn more interest towards your business. You should be very careful while drafting an initial message because the first pitch message is the main key to your LinkedIn business.

5: A/B Testing:

Perhaps this topic is new to you. This is a testing process to determine the best way to attract more people towards your business. You can draft different connection messages and pitch messages. Then you can send different messages to different people and find out which message is more reachable. You can use that message for your business purposes in future.

6: Leveraging Groups

It’s very easy to reach out to more people on a single platform. You can easily search for groups according to your business. You can connect up to 50 groups maximum. You should ensure that the groups are very active and informative. Select the groups which have more participants and make sure the people in them are your targeted audience. Once you join a group, you can communicate your ideas and give comments. After 15 days of joining, you can send a private message to group members. Thus without much effort you can reach out to people with whom you are not connected.

7: Analyze your performance

You can analyze your own performance in LinkedIn. This is a sample page that shows a user’s performance graph, profile viewers, number of like’s he has received for his shares, his rank among his connections etc.

8: File Export and Synchronization

Once you establish your business and connections through LinkedIn, you can easily upload your LinkedIn contacts to your CRM or any data management software with CSV file. You can easily synchronize your LinkedIn profile with your contacts and accounts. In this manner, you can easily maintain a good clientele.
Export your LinkedIn contacts in a CSV file for data management purpose.

LinkedIn opens a massive opportunity for business if used well. LinkedIn offers Premium accounts for a fee, to help you make the best of your opportunity. There are several other offers to suit different kinds of professionals and different types of businesses. LinkedIn online classes, Slideshare, Pulse etc. are some of them. Explore LinkedIn to discover what works best for you.
Happy connecting!!
Dona Sojan

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