Mar 29 2016

E-commerce Websites in India

E-commerce stands for electronic commerce which involves transfer of goods and services electronically over internet without any barriers of distance and time. Nowadays e-commerce is steadily on the rise. As per the usage report, web traffic is coming more from mobiles and tablets than from computers. Data shows that 50.3% of traffic is coming through mobile devices and 49.7% through computers.

The advantages of e-commerce are:

  1. Cost effective: Financial transactions are handled electronically and thus transport expenses are reduced. This effectively reduces the total expenses incurred around a purchase.

  2. Saves time: Consumers can order goods from home which are delivered within minimum time so that there is a lot of saving in time.

  3. Better productivity: Consumers’ needs affect company’s productivity positively. Company provides better products at cheaper prices and thus the customers get a better deal.

  4. Quick comparison: There are numerous providers selling similar products and services to consumers online and offline. However, e-commerce renders comparison of a wide range of products and services easy and efficient.

  5. Economy benefit: With a robust website and prompt customer service, an e-commerce platform enables the user to perform transactions without the need to access any store. This helps reduce the company’s investment in infrastructure.

The disadvantages of e-commerce are:

  1. Security: Customers should ensure that the payment method is trustworthy and safe, or else there is the risk of their being taken for a ride.

  2. Scalability of system: The website of a good company should support a number of customers at a time. If not, it would be better for customers to try alternate websites.

  3. Integrity of data and system: Security is a must for any system. This may create some limitations in meeting customers’ expectations.

  4. Customer service: Customer service and and customer relations should be managed well to ensure the loyalty of customers. If not, it would be hard for the business to survive in the industry.

The following are some of the main e-commerce websites in India.

1) Flipkart 2) Myntra 3) SnapDeal 4) Amazon 5) eBay

Flipkart and SnapDeal are two major e-commerce websites in India. They are growing steadily and enjoying a better market share as compared to other available e-commerce services. Both these companies are based in India. Flipkart operates from Bangalore and SnapDeal from Delhi. Flipkart is considered a leader in the e-commerce industry in India. The following is a comparison of the two companies based on certain factors.

⦁ Range of products/models: Flipkart has a wider range of products. ⦁ Discount/offers provided: Discount and offers are different for different categories. When it comes to books, Flipkart has more offers. ⦁ Payment options: Both companies provide cash-on-delivery option. The availability of the cash-on-delivery facility however depends on where the product is required to be delivered. ⦁ Shipping time: Flipkart has its own delivery system, which ensures fast and efficient delivery. In major cities, sometimes the products are delivered within 48 hours of ordering. SnapDeal, though, depends upon other courier services for delivering their products which, however, is also efficient. ⦁ Customer care: Customer care service of Flipkart is very good. They promptly respond to customers via email, phone, etc. In case of delivery of wrong or damaged product, it is also easy to return a product, cancel an order, or receive refund if applicable.

Amazon and eBay e-commerce sites are the two other rapidly growing e-commerce websites in India. But they don’t allow cash-on-delivery facility for some of their products. But, on comparison with Flipkart, Amazon offers more brands. The customer service of Amazon is also very good. These four sites – Amazon, Flipkart, SnapDeal and eBay – can be trusted for their online payment systems as they have a very secure system.

Conclusion

Why are people doing business via websites?

Global reach: Geographical boundaries do not pose a barrier for business via websites.

Speed and flexibility: Transactions are possible 24 x 7.
Availability of more information: It is very easy to access information on the internet.

Most consumers prefer online shopping, as they can avoid crowds, save time, compare prices easily, choose from a wider variety, spend less on gas, buy at less prices and less taxes, etc. Moreover, e-commerce service providers are available whenever customers need their services. No wonder e-commerce is growing fast and becoming a preferable shopping option for consumers worldwide.

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